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What do Dancing With The Stars, the Academy of Country Music Awards, Oscars and Emmys all have in common? They all feature Whitening Lightning. Traditional whitening products use carbomide peroxide as the active ingredient—it is slow-acting and can cause pain with extreme tooth sensitivity and irritation. The Whitening Lightning Super Booster Pen and the newly released Dial a Smile Professional Whitening Kit are made with 16% hydrogen peroxide which offers faster results without the sensitivity. Fast acting and easy to use, the brand’s ever expanding range of innovative beauty products are designed to trigger the response
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Beauty Boosting Essentials – Set of 3
$266, $69 -
Dial A Smile Kit and Super Booster Pen Combo
$115, $59 -
Dial A Smile Kit
$99, $49 -
Zero White Dial a Smile Combo Kit
$115, $59 -
Standout Starter Kit
$105, $39 -
Brow Bar To Go
$28, $20 -
BB Plus by Gerard Cosmetics – Universal Shade
$36, $19 -
Color Your Smile Lighted Lip Gloss with Built-In LED and Mirror – Salmon
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Nude
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Fiji
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Raspberry Sherbet
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Pink Tiara
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Pink Frosting
$22, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Summer Sun
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Candy Apple
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Pouty Princess
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Bermuda
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Bahama
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Crystal
$22, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Viva La Violet
$22, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Phuket
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Jewel
$22, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Borneo
$24, $14 -
Color Your Smile Lip Gloss with Built-In LED and Mirror – Seduction
$24, $14 -
Color Your Smile Lip Gloss Trio with Built-In Light and Mirror
$45, $29 -
Everyday Glamour Basics – Set of 2
$53, $25 -
Spring Fever Beauty – Set of 2
$53, $25 -
Super Booster Pen – 3 Pack
$49, $34 -
Super Booster Pen – 2 Pack
$39, $25 -
Super Booster Pen
$29, $15 -
Zero White Pen – 3 Pack
$49, $37 -
Zero White Pen – 2 Pack
$39, $28 -
Zero White Pen
$29, $18
