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A clean, preppy look transcends seasons or occasions, and you can never go wrong with classic lines and well-fitting garments. This collection by Bumsuk Choi for General Idea provides just that. From a nautical-inspired tank to unique looks like a woven shirt with striped knit sleeves, these pieces are perfect for layering in the chillier months, but easy to wear in warmer days. About the brand: At the time of his 2004 launch of General Idea, Bumsuk Choi was considered the youngest designer ever to join the Seoul Collection in the Republic of Korea. He has since collaborated on campaigns with several large brands, including PUMA, Heineken, Absolut and MAC Cosmetics.

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  • General Idea Men’s Peacoat with Removable Hood (Grey)

    $860$375.00



  • General Idea Men’s Multicolor Blazer (Beige)

    $660$299.00



  • General Idea Men’s Blazer with Contrast Sleeves (Navy)

    $570$299.00



  • General Idea x Head Men’s Two-Piece Jacket (Navy)

    $690$249.00



  • General Idea Men’s Teddybear Vest (Wine)

    $480$215.00



  • General Idea Men’s Quilt Shirt with Elbow Patch (Blue)

    $370$175.00



  • General Idea Men’s Shirt with Studded Pockets (Navy)

    $380$129.00



  • General Idea Men’s Shirt with Jersey Sleeves (Khaki)

    $300$99.00



  • General Idea Men’s Multicolorblock Shirt (Beige)

    $260$89.00



  • General Idea Men’s Shirt with Contrast Sleeves (Sky Blue)

    $190$69.00



  • General Idea Men’s Stripe Sleeve Polo (White)

    $242$65.00



  • General Idea Men’s Striped Shirt With Pocket (Pink)

    $220$59.00



  • General Idea Men’s Plage Patch Tank Top (White)

    $110$19.00



  • General Idea Men’s Pants with Cord Inserts (Grey)

    $630$275.00



  • General Idea Men’s Pants with Leather Trim (Navy)

    $520$225.00



  • General Idea Men’s Pants with Ultrasuede Top (Charcoal)

    $500$225.00



  • General Idea Men’s Pleat Pants (Grey)

    $430$199.00



  • General Idea Men’s Sweatpants with Knee Patch (Navy)

    $390$175.00



  • General Idea Men’s Pocket Shorts (Khaki)

    $242$97.00



  • General Idea Men’s Orange Waistand Shorts (Navy)

    $220$75.00



  • General Idea Men’s Striped Shorts (Navy/White)

    $242$75.00



  • General Idea Men’s Classic Pleat Shorts (Red)

    $242$75.00



  • General Idea Men’s Cable Knit Shorts (Navy)

    $176$29.00



  • General Idea Men’s Cut and Sew Shorts (Beige)

    $198$39.00

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