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A clean, preppy look transcends seasons or occasions, and you can never go wrong with classic lines and well-fitting garments. This collection by Bumsuk Choi for General Idea provides just that. From a nautical-inspired tank to a modern button-front shirt with striped knit sleeves, these pieces are perfect for layering in the chillier months, and they’ll still be in great shape when the warmth comes around again. About the brand: In 2004, Korean designer Bumsuk Choi launched his luxury menswear label, General Idea. At the time of his launch, Bumsuk was considered the youngest designer ever to join the Seoul Collection in the Republic of Korea. Bumsuk has collaborated on campaigns with several large brands, including Puma, Heineken, Absolut, and MAC Cosmetics among others.

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  • General Idea Men’s Plage Patch Tank Top (White)

    $110$35.00



  • General Idea Men’s Plage Patch T-Shirt (White)

    $110$35.00



  • General Idea Men’s Plaid Shirt With Striped Sleeve (Blue)

    $242$75.00



  • General Idea Men’s Stripe Sleeve Polo (White)

    $242$75.00



  • General Idea Men’s Triangle T-Shirt (Ivory)

    $88$35.00

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