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A clean, preppy look transcends seasons or occasions. You can never go wrong with classic lines and well-fitting garments, and this collection by Bumsuk Choi for General Idea provides just that. Pair a timeless toggle coat with classic pleated pants. Or if you’re feeling a bit more daring, reach for colorblocked trousers in wool and corduroy and a button-down with contrasting sleeves. About the Brand: In 2004, Korean designer Bumsuk Choi launched his luxury menswear label, General Idea. At the time of his launch, Bumsuk was considered the youngest designer ever to join the Seoul Collection in the Republic of Korea. Bumsuk has collaborated on campaigns with several large brands, including Puma, Heineken, Absolut, and MAC Cosmetics among others.

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  • General Idea x Head Men’s Two-Piece Jacket (Navy)

    $690$249.00



  • General Idea x Head Men’s Puffer Toggle Coat (Navy)

    $600$249.00



  • General Idea x Head Men’s Puffer Jacket (Navy)

    $450$199.00



  • General Idea Men’s Teddybear Vest (Wine)

    $480$215.00



  • General Idea Men’s Sweatpants with Knee Patch (Navy)

    $390$175.00



  • General Idea Men’s Pleat Pants (Grey)

    $430$199.00



  • General Idea Men’s Pants with Cord Inserts (Grey)

    $630$275.00



  • General Idea Men’s Pants with Leather Trim (Navy)

    $520$225.00



  • General Idea Men’s Pants with Ultrasuede Top (Charcoal)

    $500$225.00



  • General Idea Men’s Sweatshirt with Star Print (Black)

    $300$125.00



  • General Idea Men’s Teddybear Sweatshirt (Khaki)

    $440$199.00



  • General Idea Men’s Colorblock Sweatshirt with Graphic (Black)

    $240$115.00



  • General Idea Men’s Multicolorblock Shirt (Beige)

    $260$125.00



  • General Idea Men’s Shirt with Jersey Sleeves (Khaki)

    $300$149.00



  • General Idea Men’s Shirt with Studded Pockets (Navy)

    $380$175.00



  • General Idea Men’s Shirt with Contrast Sleeves (Sky Blue)

    $190$99.00



  • General Idea Men’s Quilt Shirt with Elbow Patch (Blue)

    $370$175.00



  • General Idea Men’s Peacoat with Removable Hood (Grey)

    $860$375.00



  • General Idea Men’s Blazer with Contrast Sleeves (Navy)

    $570$299.00



  • General Idea Men’s Multicolor Blazer (Beige)

    $660$299.00



  • General Idea Men’s Quilt Multicolor Blazer (Blue)

    $700$299.00

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